The Go Naked campaign was designed around the 3 Big E's: Ethical, Eco-Conscious, Empowering. When Real Earth was created we wanted to rid ourselves of harmful, toxic ingredients found in most products on the market. We have done just that with our Skin Benefit System masterfully crafted from only the best, purest ingredients. So you may be wondering what exactly is Go Naked? Well, let us explain it this way...
Go Naked: We want to encourage all women, no matter the color, shape or size, to make the switch to All-Natural Skincare. We decided to use "Go Naked" because we felt that fit this mission best. Striping down the products you keep in your bathroom and use everyday in exchange for truly All-Natural ingredients. No fake fragrances, or phony ingredients, but simple Naked Striped Down products with only the REAL stuff added.
Ethical: Defined as "being in accordance with the rules or standards for right conduct or practice, especially the standards of a profession." We are in the skin care profession and strive to keep our products the purest possible. We will not use ingredients like "Fragrance" and label our products as Natural. This just seems deceptive to us and the reason we chose to make all our product packaging transparent. It is important you see what's inside the products you use, from the label to the package, you can see it all with nothing to hide.
Eco-Conscious: When we first started Real Earth we strived to make a difference in our footprint being left behind. This is why we only work with vendors and partners that have the same high standards. The vendors we work with use Non GMO, Plant-Based ingredients and NEVER test on animals. We have also worked hard to choose packaging and shipping materials that are easily recyclable, reducing the amount of waste being discarded into our landfills.
Empowering:Real Earth is on a journey to help others take control of what goes on their bodies. We encourage you to read labels and get familiar with hidden ingredients. Take control and feel Empowered! We want you to #LoveWhoYouAre, no matter where you are on your journey to better health. Love yourself, right here, right now and know you are worth the effort. When you Stripe Down your skincare and Go Naked, we hope you find that hidden power within each and every on of us.
So what are you waiting for? Go Naked and Stripe the bad stuff. You will be glad you did!
We encourage you to send testimonials, including pictures if you wish, on how our products make you feel and the changes you noticed using them (yes, we know you decided to Go Naked, but no nude images please).
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